Wahoo Fitness
Built Inside. Proven Outside.
Wahoo Fitness started in 2009 in Atlanta, when founder Chip Hawkins set out to fix a simple problem: there had to be a better way to get real training data out of a bike. The company's first product was an ANT+ key no bigger than a USB stick — a small bridge that let a smartphone finally read the sensors already on your bike.
That same instinct — simplify the connection between you and your data — became the whole company. The ELEMNT GPS computer line redefined what a bike computer could do with zero-button setup. The KICKR trainer platform turned indoor training from a dreaded chore into a connected, structured, genuinely effective part of a training plan. Today the KICKR, ELEMNT, and TICKR lines form one ecosystem built on a simple idea: no off season.
Wahoo's own words say it best: “built inside, proven outside.” Every hour on a KICKR is an hour invested in the ride that actually matters — the one outside.
